The Hoxton Flyer

Print, Information Design

For the opening week of The Hoxton, Portland, I designed the guest programme—a piece that needed to carry a dense schedule of events while remaining immediately readable and true to the brand's particular brand of relaxed confidence.

The challenge was hierarchy: surfacing partner events without flattening the overall programme into a list. I resolved this through an asymmetric layout and a varied typographic register—letting the structure do the editorial work. The result is a piece that guides guests through the launch week naturally, reflecting the energy of the event without overstating it.

Stack of folded paper flyers with handwritten text and a photo of autumn leaves on top.
Close-up of printed fabric featuring orange, red, and cream floral designs.
Folded booklet showing text '9 October - 4 November 2018' with blurred title 'The Hoxton, Portland, Presents'.
Event schedule flyer listing activities from Monday 29th October to Sunday 4th November with images and descriptions.
Beige brochure with images of a woman seated in yoga pose and outdoor stairs, showing a logo and Portland address.
Flyer section showing black and white vintage couple photo and event details for a British cinema takeover from 5-8pm.
Folded event flyer titled The Hoxton Portland with schedule and photos of flowers and vintage scenes.
Event flyer showing a Saturday schedule with a vintage photo of people under hair dryers.
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