For the French Connection SS20 launch, I was briefed to translate the seasonal style guide into an in-store experience—directing customers to key pieces while maintaining the brand's confident, graphic aesthetic.

I designed a series of A6 strut cards displayed on Valchromat stands, treating the POS as a curated edit rather than a promotional device. Each card functions as a direct entry point into the collection, tying the physical retail environment to the online campaign through a consistent visual language that feels considered rather than commercial.