Having worked with French Connection, I was tasked with creating POS for their SS20 launch. They wanted a new method of highlighting some of the key styles and features from the style guide. The purpose being to inform the customer and to draw their attention to the key pieces. I designed a series of A6 strut cards and used valchromat stands to display them. I wanted the retail POS displays to support the online marketing approach by treating the advertising assets as a portfolio and ‘way in’ for consumers.