Nomads is a concept for an all-day bar and dining space, serving contemporary European dishes, inspired by travel and the ‘bistronomy’ movement. The concept was for a space that welcomed and served dishes from Paris, Copenhagen, Barcelona and all across Europe. The name Nomads seemed to represent this fusion of cultures and dishes well. When thinking of nomads we often picture rolling hills and desert plains, which I used as the inspiration for the brand identity. The fluid nature of the marque and typeface simulates those open plains we often picture. The sophisticated colour palette and luxurious print finishing combine to create an elegant and accessible new identity.