Mind Swan is a digital marketing agency. They approached me to create a new brand identity that would solidify Mind Swan’s reputation as a leader in the digital marketing field and future proof the business from competing firms. To achieve this, I designed a new marque that referenced the geometrical nature of space and form. Taking influence from origami, as both an art-form and a mental activity. I thought the adaptable nature highlighted both parts of Mind Swan’s name well. This was then complemented by a minimalist logotype. These elements were unified by a strong colour palette of red and light pink to give a striking but seamless quality to the brand. On completion of the brand identity I proposed a design for their website, that better represented their aims and expertise whilst providing a platform for future growth.