Mind Swan is a digital marketing agency that required a brand identity capable of cementing its leadership while remaining agile against emerging competitors.

The identity is anchored by a bespoke marque informed by the intersection of geometry and form. Influences from origami—as both a physical art and a cognitive discipline—shape its construction. The resulting mark is inherently adaptive, reflecting the duality of the Mind Swan name: the analytical and the fluid.

This is balanced by a restrained, minimalist logotype and a high-contrast palette of red and light pink. The result is a system that feels striking yet seamless, positioning the agency as a bold, contemporary force in the digital landscape.