STEP IN is the youth-focused expression of the STEPS course. The brief was to develop a distinct identity that brought energy and edge to a younger audience while maintaining a clear visual lineage to the parent brand—a tonal shift without a brand break.

The identity is anchored by Protrakt Variable, a typeface that is structured but approachable. I modified the 'E' to form a step—a literal and figurative representation of the journey participants undertake. The workbook extends this system into print: the signature blue palette is retained but the layout is reimagined to be bolder and more dynamic, with bracket graphics introducing a subtle engineered quality. The tone is slightly more masculine and structured than the parent brand, while remaining entirely accessible for a younger audience.